Case Study | Fintech Start-up | Head of Customer Acquisition
START-UP | FINTECH | GENERAL MANAGEMENT | ASSOCIATE |
PERMANENT HIRE | £50-70K | LONDON, UNITED KINGDOM |
This fintech start-up transforms SMEs’ experience of financial services. Customers can set up a business current account in seconds and get instant access to all the financial services they need to run their business in a simple online/mobile environment. They advertised on MMO for a Head of Customer Acquisition role. The successful MMO member was previously a Senior Manager at Lloyds Banking Group and held a Masters in Marketing from Kingston University.
About the Head of Customer Acquisition role
> Own all customer acquisition strategy, with full P&L responsibility for customer growth
> Deliver marketing execution
> Build and manage a marketing team (initially 0-2 people, then scaling)
> B2B marketing experience (online and offline)
> Tech sector experience is advantageous
> Growth expert but comfortable running tests at low volumes
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