Case Study | First Circle | VP of growth
STARTUP | FINTECH | VP OF GROWTH |
PERMANENT HIRE | MULTI LOCATION IN SE ASIA |
> Growth strategy: define the growth objectives with the CEO; ownership of growth strategy for customer engagement, acquisition, and retention
> Product, channel, scale: measure product-market fit, product channel fit, and scale performing channels; set key data markers and performance metrics to measure the customer lifecycle and grow demand for our products
> Prioritise growth initiatives & product changes: creatively design new methods of lead generation; optimise user acquisition funnel; develop customer retention & referral methods; lead your digital marketing execution team
> 5+ years of experience in growing a company
> Experience in data analytics to retrieve, manipulate, and visualise customer and marketing data
> Creative & strategic thinker
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