Future of consulting #2: Disrupting the consulting world with purpose

Future of consulting #2: Disrupting the consulting world with purpose

Nous lançons notre série d’articles sur le futur du conseil. Nous avons discuté avec des Partners / Founders de 6 boutiques de conseil pour essayer de comprendre les tendances émergeantes du conseil: Freelance, disruption, spécialisation, collaboration entre boutiques et grandes firmes etcNous lançons notre série d’articles sur le futur du conseil. Nous avons discuté avec des Partners / Founders de 6 boutiques de conseil pour essayer de comprendre les tendances émergentes du conseil: Freelance, disruption, spécialisation, collaboration entre boutiques et grandes firmes etc.

Nous travaillons avec ShARE depuis plusieurs années, nous les avons supporté sur le recrutement de deux Partners et trois project leaders. Si vous cherchez à recruter d’anciens consultants, contactez-nous ici.

Purpose disrupting the consulting world; how meaningful impact is slowly overtaking revenue

We spoke with Sebastien Frendo, the founder of ShARE – a not-for-profit consulting and education start-up. Share is at the forefront of a cultural shift happening within startups and consulting where purpose and mission are valued more than revenue

Importance of societal value driven by clients

Consulting is becoming increasingly fragmented and competitive. As such, it’s even more important to be differentiated from other consultancies. Mission can be that unique factor. Clients are increasingly becoming mission-driven – focusing on what wider benefits they are providing to society. When they are looking for an advisory, they are looking for someone who also has these values. 

Share is a mission-driven company: Do well. Do good. Their goal is to achieve a bigger impact on society – sustainability and inclusivity. Making profit is a constraint or a cost, just like paying rent or salaries. They reinvest any money they make for the growth of the company to further their impact. Share believes that tomorrow’s successful companies will be able to strike the right balance between performance and societal impact. This has clearly been effective for ShARE at least, as it achieved a 60% growth rate this year, against a backdrop of a lot of traditional firms struggling to grow.

This rare mindset and approach is very appealing to consultants

Consultants are looking to leave leading strategy firms to find work that is more meaningful and has a real societal value. “They join us to have a meaningful job. They accept less money to have more impact.

This has been echoed by what we’ve seen at Movemeon – whilst the main driver for a new job used to be lifestyle (hours; travel), this has now switched to more impact and mission drive drivers. We also see mission-driven businesses out-perform others in terms of views and applications for roles.

Sebastien wants to “embrace that shift in consciousness to entice more consultants to act on this desire”. The COVID-19 pandemic made it especially hard as consultants “preferred stability from bigger corporations over smaller structures focused on mission”. However, Sebastien believes the long-term impact might be the inverse: “COVID-19 helped people reconsider what really mattered to them when it comes to employment, and the potential impact you can have by joining a social company with straightforward goals to build a better society.

The difference between mission and values

We also touched on how important it is to have your central mission focused on doing some good. Many companies fall into the trap of assigning a value to societal good, but this will often not have the impact that they’d want. Sebastien articulated that “Values are the framework that guides your behaviour; what matters more is that the value proposition of my core product/ service has a positive impact on society”. Historically, job creation has been used as a positive societal impact to hide behind. That is not enough.

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