Commercial Associate (Sports)

SailGP advertised on Movemeon for a Commercial Associate (Sports) to deliver commercial growth objectives for annual, global championship.

The successful Movemeon member previously worked at Simon-Kucher & Partners.


This company was supported by Laila, Client Success Manager.

About Sail GP

SailGP is racing redefined. The sport’s pinnacle league, SailGP was established in 2018 and is headquartered in London and New York. The annual, global championship aims to Race for the Future by showcasing the power of nature and accelerating change.

The fan-centric, inshore racing takes place among the sport’s top athletes in some of the most iconic harbors around the world, and offers the sport’s largest monetary prize of $1 million. Rival national teams battle it out in identical supercharged F50 catamarans, engineered for intense racing at electrifying speeds exceeding 60 mph/100 kph.

In 2020, SailGP set a new standard as the first climate positive sports and entertainment property, and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and racial inclusivity.

SailGP is a global organization with defined values that shape the culture of its diverse team: deliver the best, break boundaries, leave a legacy, stand together and strike a balance.

About the Role

Reporting to the SailGP Commercial Strategy Director, the Commercial Associate will provide insightful and creative research to inform and drive the development of purpose-driven partnerships with leading brands and companies. The position will also provide the opportunity to lead on projects and initiatives that will support the Commercial Strategy Director and broader sales team. Key responsibilities include:

Research relevant industry trends and data to help continue to refine and enhance the commercial strategy and SailGP value proposition
Research relevant prospect company business information, to support the development of the sales pipeline – including the development of briefs on prospect companies as well as packs on market sectors
Support the SailGP global and regional sales teams in developing bespoke pitches and data driven business cases for commercial prospects
Feed data insights to the commercial team to assist with the production of sales materials that demonstrate the value of SailGP, including decks, videos and other collaterals
Collect, analyze and present commercial data, with a focus on providing insightful analysis to be immediately useful for the sales team
Lead on the development and interpretation of SailGP audience insight to generate a strong understanding of SailGP fans and feed into sales materials/strategy and other SailGP departments
Use data analysis to spot trends that will inform the future business strategy

About you

The position requires a creative and experienced professional with extensive knowledge of best practice in insights and data analysis. Experience in the sports and/or events industry is also a positive. Other requirements include:

Extensive knowledge of best practice in insights and data analysis.
Excellence in conducting analysis on large and complex datasets.
Ability to synthesize abstract data sources and draw meaningful insights, recommendations and conclusions
Experience in visualizing data and presenting in a clear manner (the ability to use data analysis and visualization tools is desirable)
Strong problem-solving skills, including the ability to develop creative solutions to problems through the analysis of data
Strong written and verbal communications skills
Strong interest in sports and a working knowledge of how sports properties operate is desirable
Culturally sensitive and able to effectively work globally.
Willingness to travel domestically and internationally

Location: Remote (London)

Salary: Up to £50k + bonuses

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