About the company

Virgin Hotels is a global luxury Hotel Group, backed by one of the world's leading household names in the leisure space.

About the role

The group was looking to better understand its customer base and product-market fit, and were looking for a seasoned expert in the leisure space to lead a customer segmentation project, including analysing the current marketing mix and proposition. This was a high-profile and high-impact role, initially slated for 3 months but with extension to nearer 6.

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The result

Movemeon ran this search in place of Virgin Group partnering directly with incumbent consulting firms, sourcing an ex-MBB specialist in hospitality/leisure to lead the project in partnership with the CMO.