Country Head / GM

Country Head / GM - Offering Page

Category: Scale-ups & Venture Backed ;; Permanent

Meta Title

Country Head & GM Recruitment for Scale-ups | Movemeon

Meta Description

Hire a permanent Country Head or GM for your venture-backed business. Movemeon connects scale-ups with ex-consultant operating talent from a vetted network of 100,000+.

H1 Options

1. Hire a Country Head or GM for Your Scale-up
2. Country Head / GM Recruitment for Venture-Backed Businesses
3. Find a Permanent Country Head for Your Market Expansion
4. Country Head and GM Talent for High-Growth Companies
5. Hire Country Head Talent for Your Next Market

Header Description Options

Option 1:
Movemeon places ex-consultant and operating talent into permanent Country Head and GM roles across venture-backed scale-ups, drawn from a vetted network of 100,000+ professionals.

Option 2:
A Country Head builds the business in a new market largely on their own judgment, with limited support from the centre. Movemeon's network of ex-consultants and operators makes that hire fast, precise, and built for the stage you're at.

Body Copy

The Hiring Challenge in Venture-Backed Businesses

International expansion is one of the highest-stakes bets a scale-up makes, and the Country Head or GM is the person accountable for whether that bet pays off. They operate with real autonomy, limited resources, and distance from the founding team, while still being expected to hit the growth numbers that justified the market entry in the first place.

The Local Expert Gap

Many candidates have deep knowledge of the local market but have never built a business from a near-zero base, set up operations, hired the first team, established processes, with the speed and resourcefulness a venture-backed entry demands.

The Headquarters Transplant Gap

Other candidates have strong scale-up experience from the home market but lack the local commercial relationships, regulatory understanding, and cultural fluency to adapt the business model rather than simply replicating it.

Why Scale-ups Mis-Hire

Some companies hire a strong local sales or country executive without testing whether they can build an entire operation, not just run one that already exists. Others send someone from headquarters who understands the company but not the market, and the playbook that worked at home fails to translate.

The Movemeon Approach

Our network includes ex-consultants from McKinsey, Bain, BCG, and other top-tier firms with direct market entry and expansion experience, alongside operators who have built and led country businesses inside venture-backed companies themselves.

Consulting Background, Applied to Market Entry

These candidates bring the structured market-entry thinking built in consulting, evaluating opportunity, sizing demand, mapping the competitive landscape, paired with the operating grit to build a team and a P&L from the ground up once the entry decision is made.

What Strong Candidates Solve For

• A new market entry with no dedicated leader on the ground: taking ownership of the launch, from initial hires to the first commercial wins
• An underperforming country operation against its original business case: diagnosing the gap between plan and reality and resetting the path forward
• Limited headquarters visibility into a remote market: building the reporting discipline that keeps the centre informed without micromanaging the team on the ground
• A local team that needs building from a handful of early hires: recruiting and developing the country's leadership bench as the operation scales
• A market that requires real adaptation of the core business model: adjusting product, pricing, or go-to-market for local regulatory, cultural, or competitive realities

Built for the Permanent Mandate

Continuity in the Market

A permanent Country Head builds the local relationships, team, and market knowledge that compound over time, the kind of on-the-ground credibility that's difficult to maintain through a series of short-term appointments.

Headquarters Fluency

Candidates are assessed on their ability to operate with genuine autonomy locally while still reporting credibly to a head office and board that need visibility into a market they're not physically present in.

Why Scale-ups Choose Movemeon

Speed

A vetted network of 100,000+ ex-consultants and senior operators delivers shortlists in days, against the 8-12 weeks typical of retained search; critical when a market entry timeline is already set.

Fit

Every candidate is evaluated for local market fluency alongside scale-up operating experience, so the business model gets adapted, not just imported.

Start Your Search

Tell us about the market you're entering, the country operation that needs resetting, or the leadership gap on the ground, and we'll put forward candidates who've built something similar before.

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